Fellow Alaska Creative Professionals: Capture the Moment

Some years back I was decorating with a girl friend. This woman had stunning eyes that popped with sparkle and surrounded by Christmas decor—she was stunning. It dawned on me…her eyes were like Christmas ornaments. Suddenly I saw before me a living Christmas tree.

As a marketing professional reading this post you understand what I mean: creative moments just happen. You see something new. You think of the perfect campaign…the ultimate story line. The important thing is to not let these moments get away.You must capture them.